Hirotsune Sato, Ph.D.

Shinshu University
Associate Professor, Faculty of Arts

1-1-1Asahi, Matsumoto, Nagano, Japan, 390-8621
E-mail: hirotsune[at]shinshu-u.ac.jp  ※[at]→@

Research Topic


Keywords: Internet, anonymity, privacy, acute stress, implicit cognition


Journal Articles


[Privacy, Anonymity, and Computer-mediated communication]

Sato, H., & Tabata, N. (2018). Characteristics of risk perception to Internet use for older adults. Shinshu Studies in Humanities, 5, 29-39.

Tabata, N., & Sato, H. (in press). Effects of expecting face-to-face interactions on factors affecting disclosure of personal information over the Internet to the public. Japanese Journal of Personality.

Tabata, N., & Sato, H. (2017). Characteristics of disclosing personal information about others on the Internet. Journal of Policy Studies Association, 20(1), 17-25.

Sato, H. & Yajima, R. (2017). The relationships between the interpersonal stressors and the social networks on the social networking services. Shinshu Studies in Humanities, 4, 53-63.

Sato, H., & Tabata, N. (2016). Relationships between the types of information privacy, invasion of privacy and risk perception. Journal of Media, Information and Communication, 1, 15–26.

Tabata, N., & Sato, H. (2016). Psychological factors affecting disclosing personal information in Social Networking Services. Japanese Journal of Personality, 25, 26-34.

Sato, H., & Tabata, N. (2015). Assessing information privacy: Development of the Multi-dimensional Privacy Scale. Japanese Journal of Personality, 23, 171-179.

Sato, H., & Tabata, N. (2015). Information privacy on the Internet among Japanese high school students. Shinshu Studies in Humanities, 2, 57-66.

Sato, H., & Tabata, N. (2014). The effects of the concern about information privacy on online communication behavior. Shinshu Studies in Humanities, 1, 83-91.

Tabata, N., & Sato, H. (2014). Development of the Privacy Consciousness Scale (PCS). Japanese Journal of Personality, 23, 49-52.

Tabata , N. & Sato, H. (2014). Relationship between disclosing personal information and the experiences of nuisance victimization when using Social Networking Services (SNS): Case of users of Mixi. Human Science (Tokiwa University), 32,
13-21.

Sato, H., & Tabata, N. (2013). Development of the Multi-dimensional Privacy Scale for Internet users (MPS-I). Japanese Journal of Personality, 21, 312-315.

Sato, H., & Tabata, N. (2013). Contents of private information and behaviors for preventing invasion of privacy on the Internet in relation to privacy concerns. Studies in Humanities <Human Science> (Faculty of Arts, Shinshu University), 47, 129-138.

Tabata, N., & Sato, H. (2013). Relationships between contents of private information and reasons for desiring privacy. Human Science (Tokiwa University), 30, 133-141.

Sato, H. (2012). Effects of anonymity of the other on communication behavior in computer-mediated interaction. Japanese Journal of Language in Society, 15, 17-28.

Sato, H. (2011). Concerns of privacy for Internet users (Best Paper Award). Quarterly Journal of Safe Society, 80, 22-29.

Sato, H., & Tabata, N. (2011). Relationship between concern about privacy and apprehension of the word "privacy". Japanese Journal of Personality, 19, 281-283.

Tabata, N., & Sato, H. (2010). Effects of concerns about privacy on the content of private information and reasons for desiring privacy. Japanese Journal of Personality, 18, 241-243.

Sato, H., Hibino, K., & Yoshida, F. (2010). The effects of computer-mediated communication (CMC) on verbal aggression. Tsukuba Psychological Research, 39, 35-43.

Sato, H. (2009). Concerns of privacy for Internet users. Quarterly Journal of Safe Society, 76, 30

Sato, H., & Yoshida, F. (2008). Self-disclosure on the Internet: The effects of anonymity of the self and the other. Japanese Journal of Psychology, 78, 559-566.

Sato, H., & Yoshida, F. (2008). The effects of computer-mediated communication on uninhibited behavior and self-awareness. Tsukuba Psychological Research, 36, 1-9.

Sato, H., & Yoshida, F. (2007). The effects of compute-mediated communication on self-disclosure and impression formation. Tsukuba Psychological Research, 34, 37-43.


[Stress and Cognitive Behavior]
Sato, H., & Kawahara, J. I. (2017). The effect of participants’ stress manipulation on experimenters’ mood states. Psychology, 8, 1229-1237.

Sato, H. & Yajima, R. (2017). The relationships between the interpersonal stressors and the social networks on the social networking services. Shinshu Studies in Humanities, 4.

Kawahara, J. & Sato, H. (2014). Effect of acute stress on cognitive behavior. Japanese Journal of Stress Science, 29, 18-28.

Fuji, K., Sato, H., Kawahara, J., & Nagai, M. (2013). Implicit positive affect induction broadens scope of visual processing. Cognitive Studies, 20, 498-501.

Kawahara, J., & Sato, H. (2013). The effect of fatigue on the attentional blink. Attention, Perception, & Psychophysics, 75(6), 1096-1102. doi: 10.3758/s13414-013-0507-0.

Sato, H., & Kawahara, J. (2012). Assessing acute stress with the Implicit Association Test. Cognition and Emotion, 26, 129-135. doi:10.1080/02699931.2011.561033

Sato, H., Takenaka, I., & Kawahara, J. (2012). The effects of acute stress and perceptual load on distractor interference. Quarterly Journal of Experimental Psychology, 65, 617-623. doi: 10.1080/17470218.2011.648944

Sato, H., & Kawahara, J. (2011). Selective bias in retrospective self-reports of negative mood state. Anxiety, Stress and Coping, 24, 359-367. doi: 10.1080/10615806.2010.543132 

Sato, H., Takenaka, I., & Kawahara, J. (2011). The effect of acute stress and perceptual load on selective attention. Japanese Journal of Psychonomic Science, 30, 137-138.


[Tourism, Information Technology]
Okamoto, T. & Sato, H. (2015). Tour information seeking and giving out information as sightseeing motivation functions. Local Brands Studies, 10, 13-27.


[Implicit Cognition]
Kawakami, N., Sato, H., & Yoshida, F. (2010). Effects of mere exposure on category evaluation measured in the IAT and the GNAT. Japanese Journal of Psychology, 81, 437-445.

Sato, H., & Yoshida, F. (2009). The images of Japanese onomatopoeia: A comparison of ratings using the Implicit Association Test (IAT) and the semantic differential method. Japanese Journal of Psychology, 80, 145-151.